Overview

Ben Bridge is a luxury jewelry retailer which sells premium and quality jewelry such as bridal and engagement rings, diamonds and watches like Rolex and Cartier. With over 30 U.S retail stores, Ben Bridge has helped customers celebrate special moments with personal service and dedication to excellence and style. 

The Ben Bridge website had an opportunity to be evolved into an elevated experience with improved design and UX. This would help new and existing customers with the Ben Bridge brand, product education, and online conversion. Through our designs we were able to amplify their brand identity, educate why their products and service is so special, and reflect a seamless experience that the customers love from in-store.

I was the junior UI designer working on this website redesign project from late 2021- August 2022 with a team of a design director, project manager and developers.

My Role

For this project, I designed the Ben Bridge News & Events page, over 10 Category Landing Pages, the Engagement Landing Page, the Engagement Ring Guide, and various Mobile Store Finder screens. Additionally, I provided support with production design work throughout the development process.

News & Events | Engagement Ring Buying Guide

Diamonds Category Landing Page

Store Finder Mobile Screens

Engagement Category Landing Page

TAG Heuer Category Landing Page

Concepting and Direction By Kelly Quensel